In 1963, Ferdinand Alexander embarked on a mission that is still driving them today – to build a company that takes the spirit of Porsche beyond the automotive, creating a new luxury lifestyle.
A world where new quality materials, technologies, and finest functional elegance blend into a truly exclusive, iconic contemporary design – challenging traditions with a clear purpose: To enhance the performance, comfort, and health of today’s sophisticated professionals and tomorrow’s successful leaders: During business, leisure, sports and at home.