Less than five years after buying Fashion Optical in Dallas, Morgan Gianni transformed the sleepy boutique into a temple of designer brands reaping millions in annual sales. That extraordinary success was largely due to Morgan’s uncanny ability to select the perfect eyeglass frame for each and every visage.
Building upon his extensive experience fitting individual customers combined with technical knowledge and a refined, fashion-savvy aesthetic, Morgan designed m. GIANNI Collection, an utterly chic line of Rx-able sunglasses that are comfortable, lightweight and durable as they are glamorous.
“I am passionate about designing eyewear,” says Morgan, who is blessed with an innate sense of style. “Unlike anything else in fashion, eyewear has the unique ability to change how you see the world — and how the world sees you.”